EDUCATION
B.A., Mass Communication, Concentration in Public Relations—December 2017
North Carolina Central University – Durham, North Carolina
Summa Cum Laude | Cumulative GPA: 3.93
MUSIC, MARKETING, AND PUBLIC RELATIONS EXPERIENCE
Duke University Press: Books Publicity Assistant—January 2019-Present
- Prepared review lists for 140 boos per year in a wide range of subject areas and processed incoming reviews
- Established and maintained media contacts and served as the backup contact for national media
- Maintained publicity contacts and publicity results in Title Management
Duke University Press: Marketing & Sales—November 2017-January 2019
- Communicated with customers to assist them with inquiries and orders
- Processed orders, entering data, filing invoices
- Participated in Days in Residence professional development sessions within the Books Acquisitions group
Duke University Press: Journals Marketing—May 2017-November 2017
- Provided administrative support: data entry, scanning, filing invoices and paperwork
- Carried marketing research and customer prospecting
- Assisted with social media publicity including Twitter, Facebook, Instagram, and blog posts
- Updated and maintaining departmental databases
Believe Ticket Project: Campaign Team Member—August 2016-Present
- Developing communication plans to market the non-profit organization and reach target audience
- Initiating and maintaining email campaigns, newsletters, fact sheets, and graphic content
- Crafting documents to assist with social media campaigns, giveaways, and contests
- Using Trello, Google Docs, Forms, and Sheets to stay organized and to useful documents to participants
Justin Bieber Fans North Carolina: Founder — October 2015-Present
- Developed a website designed to inform Justin Bieber fans in North Carolina of relevant updates, activities, and contests
- Used Trello, Google Docs, Forms, and Sheets to stay organized and to useful documents to participants
- Orchestrated a surprise for the artist, providing 18,000 signs for local concert goers to hold during a chosen song
Don’t Stop the Music, Inc.: Non-Profit Founder & Vice President— May 2009-August 2016
- Planned, produced, and co-headed annual concerts to benefit local music programs and courses in public schools
- Scouted local talent and corresponded with musicians, teachers, and potential sponsors and donors
- Publicized the organization and events through social media and local schools
Bandana Project: Founder— June 2014-December 2015
- Created a global project for participatory project, which was covered by Yahoo Celebrity UK, for One Direction fans
- Organized social media marketing campaigns and gained 40,000 Twitter followers
- Established an online Bandana Project shop: sold handmade items including shirts, bracelets, bows, earrings, etc. on Etsy
- Designed the graphics used on all of the official websites for the project
Deep South Entertainment: Intern—May 2015-August 2015
- Collaborated with the full-time booking agent
- Managed booking websites and social media for multiple bands
Maximum Pop!: Social Media Coordinator— April 2015-August 2015
- Collectively used Trello to organize posts for the United Kingdom based online magazine
- Remotely scheduled Facebook and Twitter posts from America based on the Greenwich Mean Timezone using in-app options and settings
Cornerstone Agency: Marketing Representative — May 2014-April 2015
- Worked as an as needed local representative
- Hung fliers in the Raleigh/Durham area to market the Brit nominated Damon Albarn’s Raleigh, NC concert in May 2014
- Assisted with marketing of Hollywood Undead’s album in April 2015 by handing out stickers at likeminded concerts.
Aaron Carter Music Group: Social Media Manager — January 2014-September 2014
- Joined a multiplatinum selling artist’s management team to enhance music, event, and merchandise marketing
- Initiated the artist’s official global street team and managed his social media and online communities
- Increased global effectiveness of Official Aaron Carter Street Teams by leading meetings for 100 street teams
- Used Photoshop to create print and digital communication content for the artist, street team leaders, and venues
AWARDS & HONORS
- Salutatorian of the College of Arts and Sciences at N.C. Central University – Fall 2017
- C. Central University Student Service Impact Award – 2017
- International English Honor Society: Sigma Tau Delta
- National Communication Honor Society: Lambda Pi Eta
TECHNOLOGY PROFICIENCIES
- WordPress, social media, Asana, Trello, Photoshop, InDesign, Final Cut Pro, Microsoft & Google Suites
COMMUNITY
- Girl Scouts of America Senior and Ambassador Troop Leader – February 2018
- Alpha Kappa Alpha Sorority, Inc. – Non-profit community service organization
