CW-divder

EDUCATION

B.A., Mass Communication, Concentration in Public Relations—December 2017

North Carolina Central University – Durham, North Carolina

Summa Cum Laude | Cumulative GPA: 3.93

 

MUSIC, MARKETING, AND PUBLIC RELATIONS EXPERIENCE

Duke University Press: Books Publicity Assistant—January 2019-Present

  • Prepared review lists for 140 boos per year in a wide range of subject areas and processed incoming reviews
  • Established and maintained media contacts and served as the backup contact for national media
  • Maintained publicity contacts and publicity results in Title Management

Duke University Press: Marketing & Sales—November 2017-January 2019 

  • Communicated with customers to assist them with inquiries and orders
  • Processed orders, entering data, filing invoices
  • Participated in Days in Residence professional development sessions within the Books Acquisitions group

Duke University Press: Journals Marketing—May 2017-November 2017

  • Provided administrative support: data entry, scanning, filing invoices and paperwork
  • Carried marketing research and customer prospecting
  • Assisted with social media publicity including Twitter, Facebook, Instagram, and blog posts
  • Updated and maintaining departmental databases

Believe Ticket Project: Campaign Team Member—August 2016-Present

  • Developing communication plans to market the non-profit organization and reach target audience
  • Initiating and maintaining email campaigns, newsletters, fact sheets, and graphic content
  • Crafting documents to assist with social media campaigns, giveaways, and contests
  • Using Trello, Google Docs, Forms, and Sheets to stay organized and to useful documents to participants

Justin Bieber Fans North Carolina: Founder — October 2015-Present

  • Developed a website designed to inform Justin Bieber fans in North Carolina of relevant updates, activities, and contests
  • Used Trello, Google Docs, Forms, and Sheets to stay organized and to useful documents to participants
  • Orchestrated a surprise for the artist, providing 18,000 signs for local concert goers to hold during a chosen song

Don’t Stop the Music, Inc.: Non-Profit Founder & Vice President— May 2009-August 2016

  • Planned, produced, and co-headed annual concerts to benefit local music programs and courses in public schools
  • Scouted local talent and corresponded with musicians, teachers, and potential sponsors and donors
  • Publicized the organization and events through social media and local schools

Bandana Project: Founder— June 2014-December 2015

  • Created a global project for participatory project, which was covered by Yahoo Celebrity UK, for One Direction fans
  • Organized social media marketing campaigns and gained 40,000 Twitter followers
  • Established an online Bandana Project shop: sold handmade items including shirts, bracelets, bows, earrings, etc. on Etsy
  • Designed the graphics used on all of the official websites for the project

Deep South Entertainment: Intern—May 2015-August 2015

  • Collaborated with the full-time booking agent
  • Managed booking websites and social media for multiple bands

Maximum Pop!: Social Media Coordinator— April 2015-August 2015

  • Collectively used Trello to organize posts for the United Kingdom based online magazine
  • Remotely scheduled Facebook and Twitter posts from America based on the Greenwich Mean Timezone using in-app options and settings

Cornerstone Agency: Marketing Representative — May 2014-April 2015

  • Worked as an as needed local representative
  • Hung fliers in the Raleigh/Durham area to market the Brit nominated Damon Albarn’s Raleigh, NC concert in May 2014
  • Assisted with marketing of Hollywood Undead’s album in April 2015 by handing out stickers at likeminded concerts.

Aaron Carter Music Group: Social Media Manager — January 2014-September 2014

  • Joined a multiplatinum selling artist’s management team to enhance music, event, and merchandise marketing
  • Initiated the artist’s official global street team and managed his social media and online communities
  • Increased global effectiveness of Official Aaron Carter Street Teams by leading meetings for 100 street teams
  • Used Photoshop to create print and digital communication content for the artist, street team leaders, and venues

 

AWARDS & HONORS

  • Salutatorian of the College of Arts and Sciences at N.C. Central University – Fall 2017
  • C. Central University Student Service Impact Award – 2017
  • International English Honor Society: Sigma Tau Delta
  • National Communication Honor Society: Lambda Pi Eta

 

TECHNOLOGY PROFICIENCIES

  • WordPress, social media, Asana, Trello, Photoshop, InDesign, Final Cut Pro, Microsoft & Google Suites

 

COMMUNITY

  • Girl Scouts of America Senior and Ambassador Troop Leader – February 2018
  • Alpha Kappa Alpha Sorority, Inc. – Non-profit community service organization

 

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