CW-divder

EDUCATION

B.A., Mass Communication, Concentration in Public Relations—December 2017

North Carolina Central University – Durham, North Carolina

Summa Cum Laude | Cumulative GPA: 3.93

MUSIC, MARKETING, AND PUBLIC RELATIONS EXPERIENCE

Duke University Press: Senior Publicity Assistant—January 2019-Present

  • Publicist for 140 books per year in a wide range of subject areas
  • Solely managed Instagram, planned social media posts, provided regular analytics, and wrote regular blog posts
  • Prepared review lists for books I was responsible for and processing incoming reviews and interviews
  • Built and maintained relationships with authors Equity & Inclusion and media contacts
  • Managed goals, strategy, and budget for Equity & Inclusion mentorship program and each mentor/mentee pair
  • Supervised, trained, and participated in hiring interns

Believe Ticket Project: Campaign Team Member—August 2016-Present

  • Developed communication plans to market the non-profit organization and reach target audience
  • Initiated and maintaining email campaigns, newsletters, fact sheets, and graphic content
  • Crafted documents to assist with social media campaigns, giveaways, and contests
  • Provided campaign analytics and insights to the team

Duke University Press: Marketing, Sales, & Finance —May 2017-January 2019

  • Assisted with marketing research and campaigns including social media campaigns (Twitter, Facebook, and Instagram)
  • Wrote blog posts and a blog series for the Duke University Press WordPress Site

Bandana Project: Founder— June 2014-December 2015

  • Created a global participatory project, which was covered by Yahoo Celebrity UK, for One Direction fans
  • Organized social media marketing campaigns and gained 40,000 Twitter followers
  • Established an online Bandana Project shop: sold handmade items including shirts, bracelets, bows, earrings, on Etsy
  • Designed the graphics used on all the official websites for the project and created content for social media

Deep South Entertainment: Intern—May 2015-August 2015

  • Collaborated with the full-time booking agent
  • Managed booking websites and social media for multiple bands and Deep South the Bar

Aaron Carter Music Group: Street Team Director & Social Media Manager —January 2014-September 2014

  • Joined a multiplatinum selling artist’s management team to enhance music, event, and merchandise marketing
  • Initiated the artist’s official global street team and managed his social media and online communities
  • Assisted with tours, private events, and concerts to increase sales
  • Increased global effectiveness of Official Aaron Carter Street Teams by leading meetings for 100 street teams
  • Used Photoshop to create print and digital communication content for the artist, street team leaders, and venues
  • Built relationships with street team leaders and fans to increase engagement and sales

 

AWARDS & HONORS

  • Salutatorian of the College of Arts and Sciences at C. Central University – Fall 2017
  • C. Central University Student Service Impact Award – 2017
  • International English Honor Society: Sigma Tau Delta
  • National Communication Honor Society: Lambda Pi Eta

TECHNOLOGY PROFICIENCIES & SKILLS

  • WordPress, social media, Photoshop, InDesign, Final Cut Pro, Microsoft & Google Suites, written & verbal communication, organization

COMMUNITY

  • Girl Scouts of America Senior and Ambassador Troop Leader – February 2018 – Present
  • Alpha Kappa Alpha Sorority, – Non-profit community service organization
  • Duke University Press Equity & Inclusion Mentorship Program Co-Chair 2020-Present

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